Customer Lifecycle Analytics
Read-only APEP customer lifecycle monitoring and optimisation tracking. Customer-level email and payment details are not displayed here.
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Lifecycle funnel
Optimisation signals
These are observed operating metrics, not proof of statistical improvement. APEP should accumulate more customer behaviour before declaring a winning variant.
| Metric | Current value | Interpretation |
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Experiment registry
Experiments remain in draft until enough instrumentation and observations exist to run them responsibly.
| Experiment | Surface | Status | Primary metric | Hypothesis |
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Product lifecycle performance
| Product | Purchases | Accesses | Needs | Shown | Clicks | CTR |
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