APEP AI CONTENT BRIEF

Topic:
Audience:
Business objective:
Reader problem:
Primary promise:
Key facts/sources:
Search intent:
Primary keyword/topic:
Supporting questions:
Required sections:
Examples to include:
CTA:
Tone:
Evidence/verification requirements:
Final quality checks:

EDITORIAL STANDARD: useful first, accurate second, persuasive where appropriate, never inflated or unsupported.